CoileenWith your personal results, you'll know exactly what YOUR hair needs. No more wondering whether something will work for your hair or trying to recreate someone else's results.

Your Hair Journey

Your Hair Journey
Many people see visible change within 4–6 weeks of consistent use.




Unlock your full Curl Plan to see everything above
Get My Curl Plan

Your personalized ingredient match list, built from your curl type and porosity.
$19 valueA step-by-step routine, sequenced around your goal and porosity.
$29 valueCoileen, your 24/7 curl coach. Text her a wash-day question any time.
$49 valueA style guide matched to your curl type.
$15 valueProduct Scanner. Scan any product label and instantly see how its ingredients stack up for your hair.
$19 valueIngredient Match Boost. Tell Coileen about any past reactions inside the app, and she'll flag those ingredients everywhere they show up.
$9 valueYour price today from
$9/month
Costs less than one more product that doesn't work for your hair.
Your plan is built from the same steps behind our 30-Day Hair Growth Challenge — real routines, on real hair, with real before-and-afters. We're not guessing what should work. We're showing you what already did, for people who started exactly where you are.

Laalita Y.
I'm a huge 30 day hair growth challenge fan. I had to get a haircut before starting so I'd have fresh, healthy ends and I was annoyed that so much had to be chopped. I measured my hair exactly 2 months ago and it was 7.5 inches and today it was 9.5 inches! My hair is also much fuller, edges are rejuvenated and my hair is super healthy and hydrated. My hair retains moisture for days without being greasy. I barely shed in comparison to the past. I've received many compliments. The system is very simple and easy to apply. The one week I swayed from it out of habit I wasn't happy and knew I had to resume the challenge and saw an immediate improvement once I did
Laalita Y. — 30-Day Hair Growth Challenge member

Fixing damaged curls means throwing out everything you own and starting a whole new (expensive) routine.
Many women already have products in their bathroom that work for your actual hair. When used in a routine that is made just for you and not whatever the bottle's label assumes about "curly hair" in general.

Picture it: no pile of half-used products on the shelf, no 11pm googling "why is my hair so dry," no standing in the aisle re-reading the same three labels. Just a plan you follow, and curls that finally do what you've been hoping they'd do.
Join 3,500+ women who've stopped guessing with their curls and joined our previous programs
Monthly
First month for $14.99, then $19.99/month
$0.50
per day
3-Month Starter
First 3 months for $27 (~$9/mo), then $19.99/month
$0.30
per day

30 Day Hair Growth Challenge
free if you start within 7 days of your quiz results
Annual
First 12 months for $199 (~$16.60/mo), then $199/year
$0.55
per day

30 Day Hair Growth Challenge
free if you start within 7 days of your quiz results
1-Month Plan for a Friend
gift a friend a free month in the app
30-Day Money-Back Guarantee — try it risk-free
Just 2 minutes a day is all it takes. You don't need to get it perfect — you just need to stop guessing.